You found your niche and created an online store. What's next? Once you've successfully launched it, you need to work on attracting traffic and generating sales. Whether you are a newcomer or have been in the market for a long time, additional ways to promote your tipst to market your product never hurt.

Gift Selection Guides.

What do you do when you're trying to come up with a gift idea? More and more people are turning to search engines for the answer, typing in queries like "gift ideas for coworkers" or "original birthday gift." The search results give them a lot of advice on choosing gifts.

Why don't you get your product to appear in gift guides, too? Such "guides" are created for almost every field of endeavor, type of person and holiday. Find lists that rank on the first pages of search engines and see which one you could fit into. This method can attract quite a bit of traffic to your store.

In order for the author or editor of the post to benefit from working with you, they must provide value to their reader with your help, so be sure to include what makes your product unique and why it appeared on a list like this.

Email Marketing

Email is one of the most effective channels for acquiring new customers. While other channels, such as organic search, may take some time to "rock out" before they start generating traffic, email marketing works right away.

You can find plenty of email marketing ideas on our blog - try to find ones that will help your business grow.

Plus, you don't have to spend all your time sending emails. Make your life easier by creating automated email campaigns. There are different mailing list options, such as:

• Sending new subscribers welcome emails and giving them incentives to make purchases.
• Sending post-sale emails to new subscribers to motivate them to buy complementary products (Upsell) and create a good feeling of caring for the customer.
• Sending reminders of an incomplete purchase to visitors who have left a cart.

The LPgenerator platform provides extensive automation capabilities through integration with the most popular email marketing services. This approach saves you time and allows you to focus on the content of your emails rather than sending them.

Affiliate programs

If your online promotion is going poorly and you do not have the resources to attract new marketing and sales professionals, consider implementing affiliate programs (Affiliate Program), through which you can promote your store, paying the partner a commission only if the sale occurred with his help.

As a rule within the framework of affiliate programs a special page is created for each affiliate promoting your goods. Affiliates can insert this link into their social media accounts, review blog posts, or even YouTube videos where they showcase the product. These custom links allow you to track who the sale came from and reward the appropriate people.

If you decide to implement a program like this, take some time to research the topic. Remember that affiliates promote products for you, in a sense implementing the marketing component of your business. If you don't have a ready-made, your own successful practices, they will start coming up with their own.

Publicity

Publicity is a great way to get new customers and help more people learn about your product. But it tends to be quite difficult to secure. Journalists at mainstream publications are drowning in a sea of press releases and op-ed pieces. Increase your chances of being seen and heard by working with bloggers.

Don't send press releases; better yet, reach out to them via email with samples of your products. Choose bloggers who create content close to your industry, sites that write about similar products, and engage opinion leaders on social media.

Live streaming

Apps like Periscope and Instagram are relatively new social platforms, but they've already shown their marketing potential. That said, very few companies do short videos and airs.

In this format, you can do product demonstrations, answer questions, and even take viewers behind the scenes of the company to show how you work on an order or the production process.